Samsung Electronics Italy Leo Burnett Italy are pleased to announce that Samsung Wemogee, the first free app of instant messaging designed to allow patients affected by aphasia, and in general all the people suffering from disorders related to verbal communication, it is now available in 11 new languages (Spanish, French, Chinese, Hindi, Arabic, Turkish, Portuguese, Russian, Japan, German, and Korean that are in addition to Italian and English), thus becoming available for almost the totality of the world’s population.
This new milestone reached a few days from the national Day of aphasia (scheduled for Saturday, October 21, 2017), was also made possible thanks to the enthusiasm of the more than 14,500 users who have already downloaded the app for Android and iOS, and sent positive feedback and constructive to the development team. In the case of the Spanish, the German and the Korean translation was carried out with the direct help of some volunteers, free of charge, and have localized the app into your own language for later use in rehabilitation centres, speech therapy, or just to finally be able to return to communicate with their family members.
Developed in our country by Samsung Electronics Italy Leo Burnett Italy with the collaboration of Elio Clement Agostoni, Director of the Department of Neuroscience at the Niguarda Hospital in Milan, Samsung Wemogee going to fill an expressive gap that afflicts more than 3 million people in the world (200.000 only in Italy), which suffer from aphasia, a very complex pathology, which involves the loss of the ability to compose or understand the language. It is a disorder acquired, due to injury of Broca’s area and Wernicke’s area, parts of the brain responsible for the design, the conception and the linguistic expression. The most frequent causes are traumatic, hemorrhagic or ischemic (suffice it to say that a good 30% of people affected by stroke in the brain develop a form of aphasia). This disorder has severe consequences on the life of the patient and of the persons who are closest to us. Given that the language is the most important tool to be able to communicate, aphasia can result in the loss of the social network, and heavy frustration from an emotional point of view.
With a simple and intuitive interface, Samsung Wemogee works as a sort of translator-text to emoji and vice versa. The vocabulary of the app, developed in collaboration with Francesca Polini, Doctor of speech-language pathologist and Lecturer at the University of Studies of Milan, includes a library of more than 140 phrases related to the primary needs as well as to the affective sphere with the phrases most likely to be useful for the communication of the aphasic patients; these phrases have been translated into logical sequences of emoji and subdivided in 6 macro categories of reference (daily life; eat and drink; feelings; help, leisure activities, anniversaries and celebrations); aphasic people will choose what they want to communicate between a panel of visual options, by sending the sequence of emoji you selected the recipient is not aphasic. The person does not aphasic receives the message in a text form, and can respond using written words; in the same way, the aphasic patient will receive communication in the form of emoji.
Samsung Wemogee is not just a chat messaging remote: this app, in fact, can also be a training tool in situations of co-presence to support the use of traditional methods of rehabilitation, thanks to the function display which allows to display on a single device the selected phrase, either in the form of emoji, is in textual form.