Vodafone is re-branding brand – Under the slogan “The future is exciting. Ready? “, Vodafone will soon redesign its own brand. The innovations come into force in 36 countries at the same time and are among the most extensive changes since the introduction of the slogan “Power to you” in 2009.
Vodafone redesigns brand
As of 6 October 2017, Vodafone will enter into a new brand strategy, which will be used in 36 countries. The company is under the slogan “The future is exciting. Ready? “New will not only match the brand positioning, but also the overall appearance on the new strategy.
“Vodafone’s conviction is underscored by the fact that new technologies and digital services will positively change the world over the coming years and will greatly improve the individual quality of life for many people,” it says. The reorientation is according to the first change of the Vodafone brand since the introduction of the slogan “Power to you” in 2009.
Vodafone: „The future is exciting. Ready?“
“We believe there are good reasons to be optimistic about the future,” said Serpil Timuray, Vodafone’s Chief Commercial Operations and Strategy Officer. “Science and technology have positively changed our society with their innovations in recent years. Vodafone has long been committed to providing access to these new technologies to hundreds of millions of people around the world to improve their working conditions and quality of life. Our new brand positioning is meant to underline this mission: We want to help people adapt to the new trends that will change the world and improve their lives. ”
The focus is on an “optimistic future”, which is marked by the slogan “The future is exciting. Ready? “. At the same time, Vodafone makes changes to the logo and adapts it more closely to the form of a “quote”. The changes to the logo are the largest that the company has made since its launch in 1998.
The brand positioning strategy was developed following extensive studies and concept tests, taking into account quantitative and qualitative assessments and tests of almost 30,000 people in 17 countries.
The main TV commercial produced by Ridley Scott Associates – a 60-second-long film – shows that human interaction remains constant as technology evolves over time.