When Google presented its latest smartphones on Wednesday, the associated cloud storage for photos and videos was not a big issue: Pixel 2 users can upload unlimited photos and videos to Google Photos in the best quality – eh clear what else ? In the small print of the pixel 2 usage conditions, however, there is a passage that limits the unlimited memory space: From 2021 onwards the quality is limited and from original size to high quality. And Google crowns this curiosity also with the oblique justification that most users are already already every 2 to 3 years a new smartphone. Why then the storage negligence with long-term fuse? To pinch the few customers who use Pixel 2 for more than 3 years? Enigmatic.