Yesterday evening, the owners of a device branded as Apple have been able to do the update to iOS 11. The latest release of the operating system Made in Cupertino has been officially unveiled during the WWDC 2017, and as is tradition, brings a number of novelties. These include the Intelligent Tracking Prevention, a function that allows you to limit the tracking cookies for a time not exceeding 24 hours and will be eliminated if the site is not visited within a period of 30 days. The function is of course limited to Safari and is integrated in macOS X the High Sierra, the distribution of which will begin Monday, September 25.
The Intelligent Tracking Prevention is a system that will certainly be appreciated by users, but you can certainly say the same thing for advertisers. The whole business of advertising, he lashed out in a letter against Apple and its decision to act on the mechanisms of proliferation. The new feature is described as a “one-sided choice and heavy Apple” that “takes no account of the consumers and what they love”. They have also emphasized that without the tracking of online behavior of users would not be possible to do business with the web. The Apple, which is the research of psychologists to make Siri even more empathetic, he has thought to respond in kind to the advertisers explaining how an increased invasiveness of the cookies leads to a decline of confidence on the part of users rather than benefits. It must also be stressed that the company of Cupertino has approved the european law on cookies.