WhatsApp Business: Here’s the Zuckerberg Strategy

WhatsApp Business: Here's Zuckerberg's Strategy

Sooner or later it would have come to such a situation. Zuckerberg, despite having been so lucky in the years of Facebook launch, today is an entrepreneur who knows how to move within the digital economy. The acquisition of WhatsApp is not the result of excessive philanthropy 2.0, as well as the promise of not paying end users underwriting different strategies, which involve a monetization parallel to the use of the client. WhatsApp’s free-of-charge costs could be certified companies and profiles that want to use messaging to stay in touch with customers and consumers. This is made possible by WhatsApp Business, a platform that is in the app that has supplanted the sms a bit like Mention stands at Facebook:

How does it work

At the moment WhatsApp Business is a free application that the selected company is testing to understand how to communicate more versatile with its customers. The pilot program, in closed numbers, is active for a while and focuses on both small and medium-sized enterprises and large international groups. As has been said, so far no one is paying a fee for the use of software, but Matt Idema, WhatsApp’s COO, has suggested that green-checked contacts (or certificates) soon could support a certain cost for platform development. “We want to build a reliable bridge between people and businesses, so that communications are easier and faster. To do so, we will have to ask for help from participating companies through a regular payment. ” What to say is not clear: is it a fixed or variable fee depending on the users reached? Most likely it will be a paid instrument not before a wider beta test phase, which could end by the end of the year.



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