Since the first iPhone from the year 2007 Google has been preset as a search engine in almost every iOS version. This makes Apple increasingly expensive to pay. According to the market researchers of Bernstein Research, Google pays the manufacturer in the current fiscal year three billion dollars, so it remains so.
One billion dollars were spent three years ago
Just three years ago, the payment was worth a billion, which had been the result of court documents. Google’s high revenues, which according to market researchers are almost a reingewinn for Apple, are repulsive for the growth of Apple’s services division. Apple itself describes the division as fast-growing and expects it soon to grow to the size of a Fortune 500 company.
High impact on Apple’s profit
The high payments would potentially account for five percent of Apple’s operating profit this year. Apple’s services division, including iTunes, CarPlay, App Store and Apple Pay, generated sales of $ 7.27 billion in the last quarter, a new all-time high.
The situation has advantages and disadvantages for both sides. According to analyst A.M. Sacconaghi Jr., it would be possible for Google to withdraw from payments because Apple does not make any changes due to the popularity of the search engine. Meanwhile, Apple had already set Microsoft Bing for Siri on iOS and Spotlight on macOS and Google thus made clear: to the need is also without. In fact, Google is expected to achieve 50 percent of sales through mobile search on devices with iOS.