The September announcement of the name Battle.net for Blizzard‘s online service is history. The forge has now announced to keep the name. But there is still a change: Instead of Battle.net the name Blizzard Battle.net will be in the logo.
The reason for the return is justified by a renewed consideration as well as the consideration of the feedback of the community. Since November 1996 Battle.net forms the basis for the online multiplayer mode of the Blizzard games. In March 2017 Blizzard had renamed the client to Blizzard App.
The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well.