ORTOVOX Sportartikel GmbH, a German manufacturer of safety devices and mountain clothing, has chosen Centric Product Lifecycle Management (PLM) software. Centric Software is the leading provider of PLM solutions for fashion, retail, outdoor, luxury, and consumer goods.
Founded in 1980 in the south of Munich, ORTOVOX started its business by developing a revolutionary avalanche device that helps locate people in mountain rescue operations. Today, ORTOVOX also produces a line of clothing and backpacks for skiing and climbing. Its mountain clothing, featuring a unique combination of Tasmanian merino wool and innovative fibers, offers functionalities, comfort and protection for the mountain environment. With its products now sold in 1,770 outlets around the world, ORTOVOX is in a solid and growing position in the mountain sports market.
As Head of Product Manager Stefan Krause explains, just like all the companies dealing with outdoor activities, ORTOVOX has to face the extraordinary challenges of climate change, but also to the more conventional ones of a growing company.
“We develop high quality products for outdoor activities and therefore we are tied to climatic conditions,” says Stefan. “The winter season is shrinking and the amount of snow is getting smaller, so the high quality protection requirement for winter activities is gradually diminishing. Although we specialize in both summer and winter sports activities, making mountaineering products, climbing altitude, as well as skitouring and freeriding, we still feel the strong presence of the competition, as there are many companies in the market that produce products for the ‘ High quality outdoor for both summer and winter. ”
“In order to cope with these challenges and keep up with our constant growth, it is important for us to have greater transparency in the planning of our collections. We needed to improve how Information Technology supports our work modes and creates a centralized database of products. For this reason, we began to evaluate the use of a PLM system. From our point of view, a good PLM system is the basis for a continuous improvement of our processes. ”
Positive references of Centric’s outdoor clothing industry, such as Norrøna, have prompted ORTOVOX to choose Centric’s PLM solution.
“We will begin by focusing on the development of materials. Safety and functionality are fundamental values for ORTOVOX and our experience is based on the clever combination of a natural material such as merino wool with other innovative fabrics. For this reason it is very important to set a complete lifecycle in the PLM solution as well as the processes associated with our products. ”
Stefan concludes, “On the one hand, we expect to have a full overview of our products in one central system integrated with our ERP and other software. On the other hand, we want to link the design with master data to finishing, fabrics, colors, garment care instructions and other information in product development. The goal is to streamline our workflows and at the same time to increase the efficiency and safety of product development. ”
“We are just at the beginning of our collaboration with Centric, but we hope to develop a long-term relationship based on personal contact and reliability.”
Chris Groves, President and CEO of Centric Software, says, “ORTOVOX is a leading company known for its mountain safety products and practical and comfortable outdoor clothing. We are proud to accompany the growth and constant development of this company that has always been actively involved in saving human lives and improving the level of safety in mountain sports. We hope ours is a long and productive collaboration. “