Facebook close to the launch of Watch, a platform dedicated to entertainment

As announced by a post on the official blog, Mark Zuckerberg’s giant is about to launch offensive to the multimedia content industry. Facebook will soon launch Watch, a web-accessible platform, smart TV, Android app or iOS, where users will find unpublished content.

The shows presented in the form of episodes “will cover a theme or will follow a plot” and can be live or recorded. There is a section dedicated to content considered more appropriate for the user – perhaps based on the likes left by friends – and a reserved for “more chat” titles, useful to make the most of the opportunity to comment on the content or to add reactions through it emoticons.

 

In addition, groups will be set up on individual shows to foster interaction and engagement of users. Business Insider anticipates that the social networking king will launch full programming August 28, which will initially include about 40 content from partners and different studies. It is not yet clear whether Watch will host the only episodes made by Facebook and its partners or will be given space for third-party material.

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