On the tenth anniversary of the launch of the iPhone, the problems of the app’s performance remains a major challenge, thereby preventing many to realize its full potential. Since people rely heavily on apps for everything from shopping to banking services, from appointments to training, there was a flourishing economy of app that is expected to reach a value of $ 100 billion by 2020. As app developers they worked drawing ever closer to this huge market, the number of apps available on the app Store of Apple rose 2750% reduction – from just 800 in July from 2,008,000,000 to 2.2000000 in January 2017. Thanks to the store, Apple He has collected $ 29 billion in revenues last year, an increase of $ 9 billion over the previous year.
· Gartner estimates that by 2019 20% of brand abandon their mobile applications due to levels of adoption, customer engagement and return on investment significantly below expectations.
· The search for dynaTrace shows that 47% of consumers expect the mobile app to open in less than three seconds. 75% of them leave an app and search for another if it is slow, buggy and prone to crash.
· In addition, research dynaTrace found that nearly a third (32%) of consumers do not use a mobile application again if it does not work the first time.
· 50% of Millennials gives voice their negative experiences on social media and through the reviews on the app store.
· The latest State of the Mobile Device Performance and Health of Blancco Report showed that the crash of the app is the problem of more frequent performance on iOS devices, responsible for 32% of all the problems.
Dave Anderson, digital dynaTrace performance expert , said: “It is almost inconceivable that mobile applications continue to crash and to have such poor performance. Consumers are spoiled for choice between so many apps, so it will not remain faithful to an application if the performance is poor. The abandon and will try to better – even if it is a free application. This puts a lot of pressure on developers because they ensure that their app to work consistently, while meeting the demand for continuous updates with new amazing features. ”
“It is really hard to achieve that stability and innovate quickly; especially considering that digital native companies such as Amazon, releasing software updates every 11 seconds, represent a benchmark difficult to sustain. These rapid release cycles make it very difficult to fix bugs, optimize the app and ensure that the safety level is adequate, but the developers have no choice if they are to compete with the expectations of today’s consumer and performance levels offered by leading companies – as Apple, Amazon and Uber. It is therefore essential to test and constantly monitor the impact of changes made to an app on its performance, so that developers can clearly recognize the problems and identify their causes immediately when they occur. ”
“The task is however becoming increasingly difficult way, because the digital ecosystem becomes increasingly complex. New types of devices emerge almost weekly and the IT stack that supports the mobile app is constantly evolving – and has become extremely complicated. Moreover, the performance problems could be anything from the app itself to a particular type of device, network or operating system. For this the old app monitoring of manual methods are no longer adequate for the app economy today. Companies must address the powerful artificial intelligence analytical skills to make sense of the performance figures and find out the cause of a problem before users will suffer the discomfort and begin to abandon their app. “