Huawei and Huawei Consumer Business Group (CBG), which is responsible for end-user products, have presented their business figures for the first half of 2017. Accordingly, the consumer division has sold 20.6 percent more smartphones than the same period last year. The global market share is almost 10 percent.
The Huawei Consumer Business Group sold 73.01 million smartphones in the first half of 2017 according to the annual report. This is 20.6 per cent more than in the same period of 2016. There have been strong growth, especially in the segments of the middle class and high-end smartphones. According to IDC, the market share of the Consumer Business Group is globally at 9.8 percent in the first quarter of 2017.
More retail presence
In the highly competitive Chinese market, Huawei CBG achieved a market share of 22.1 percent, with 24 percent more equipment sold than in the first half of 2016. The Group also recorded growth in Central, Eastern and Northern Europe. In Asia-Pacific markets such as Thailand, Malaysia, Japan and South Korea, the company expects its breakthrough.
Huawei wants to strengthen the presence of the Consumer Business Group in the market by increasing its retail presence. By the end of the year the brand will be offered in 56,000 retail stores. As of May 2016, there were still 35,000 shops.
A lot of sales by Carrier and Enterprise
The turnover of Huawei CBG in the first half of 2017 is 105.4 billion RMB (13.35 billion euros). This represents a growth of 36.2 percent compared to the first half of 2016. Sales of the entire Huawei Group in the first half of 2017 amounted to RMB 283.1 billion (€ 35.86 billion), an increase of 15 percent. The company generated an operating margin of 11 percent. Almost 63 percent of sales are thus attributable to the carrier and enterprise business.