Great success for the second edition of ” Customer Journey: CRM super powered by Artificial Intelligence “, the CRM day organized by Opensymbol – The CRM Company , sponsored by SugarCRM, Amazon Web Services and RIVA and meeting on 13 June last year at CUOA Business School at Altavilla Vicentina (VI), one of the temples of Italian management education. The event explored the evolution of the CRM with a focus on artificial intelligence and how this will impact on our lives, about our professions and our companies.
“Customer Journey in 2017 involved more than 200 participants. It was a great opportunity to present our vision of CRM AI, “says Enrico Maggi, CEO of Opensymbol and creator of the event; “Artificial intelligence is already part of our lives; During the event we have sought rather to understand how it can change the way we do business, to live, to interact with others. How can improve our sales forecasting, revenue, levels of our warehouse inventory, the number of returns, how can it help us size an inbound call center. ” 16 speakers, 5 sponsors, media partners and 8 3 patronage of the most representative associations of the sector are the actors who have turned around the event. Much curiosity and strong engagement from the public who saw the succession of visionary industry expert stage as Clint Oram and Giuseppe Porcelli, an academic part with Alessandro Zardini, the independent economist Eugenio Benetazzo out from the pack, and the direct testimony of managers most established national reality, as Marazzi, Rossi motors and Bonera Group.
The success of the day was also declared by the formula of the investment measure, an innovative format designed to streamline the agendas of the participants in the afternoon was proposed a series of thematic workshops, targeted content and appointments declined for each business area. The event “Customer Journey 2016: CRM from theory to practice” had analyzed the topic of Customer Journey, especially from a methodological point of view. The 2017 edition has instead addressed the Customer Journey from a practical point of view, with case studies and testimonies and Artificial Intelligence in anticipation of a trend that is still in its initial phase.
This is the intent that annually brings Opensymbol to organize this educational event unmissable. The company, in fact, aims to give practical meaning to the actual potential of new technologies. The sharing of specific business cases where you see the related CRM systems with Artificial Intelligence technologies to support decisions and system user actions in order to improve performance and at the same time improving the customer experience shows that can transform Opensymbol in reality the dreams of many companies. All the Opensymbol team thanked the participants, speakers, sponsors and media partners who participated in this edition of Customer Journey contributing to its success.