Alterna , the system integrator dedicated to Microsoft technology and application solutions Altea Federation , plays a leading role at Microsoft Inspire Washington (9-13 July 2017) and won three prestigious awards. It was, in fact, awarded the company the award for the best Italian project for Digital Transformation, award obtained for the intervention made by the Marconi Airport in Bologna. This award is in addition to two other awards for Alterna: entry in the Inner Circle for Microsoft Dynamics in 2017 at a worldwide level and being among the finalists of Western Europe Dynamics Partner of the Year.
The project implemented for the Bologna Airport involved the digitalization and adoption of new technologies to improve the relationship with customers. The Marconi Airport shows for years growth rates for passenger numbers continuing to rise: in May 2017 the increase over the previous year was 6.4% and confirmed the data already recorded in April exceeded 700 thousand passengers in peak months. In this path to Marconi Airport innovation is the strategic lever to support growth. ”
Specifically, Alternates, during the period of project implementation, has launched an innovative CRM solution to manage the personal data of customers and create a profiling of each passenger to carry out targeted marketing initiatives. Subsequently, the Digital Optical Transformation, through the 365 Microsoft Dynamics solution has focused on Cloud Computing and the valorization of the collected data, and then be able to improve customer satisfaction through the channels of social monitoring of the airport and offering a wi coverage full-fi to passengers. “The realization of these integrated processes for the optimization of the data collected, according to the guidelines of the Business Transformation, had as its ultimate goal the improvement of quality of service offered to customers and therefore the competitive growth of the airport, which today can now be defined a stopover 4.0 “comments from Washington Matteo Giovanditti – CEO of Alterna .
The other important awards given to Microsoft Inspire Switch to represent an acknowledgment of the excellent sales results in fiscal 2017 and excellence in customer service, in addition to the confirmation of an ability to grow in the double digits. “The entrance to the Inner Circle for Microsoft Dynamics in 2017 and be recognized as a finalist for Western Europe Dynamics Partner of the Year is to enter the circle of the best Microsoft partners, that is, those who make their digital innovation strategic objective to guide the digital transformation of customers. We are proud to have achieved these goals together with our customers, and thanks to the dedication and professionalism of our employees. Microsoft wanted us pluripremiare in the world during the event reserved for its partners. This is for us a further incentive to do even better and be quoting our President Andrea Ruscica, a true “Kinetic Enterprise” concludes Giovanditti.