Almost all the big games attract with random rewards from “loot chests”. Behind this is nothing more than unregulated, non-transparent gamble that is more sophisticated. It is time that the legislature intervenes in the interest of consumers.
With microtransactions publishers have discovered a new Holy Grail. The small purchases are essential lucrative than DLC or expansions and has long been a major items in budgets. No wonder: A high income is associated with regular income that does not depend on the release of new content. The demand is fueled by systems in which rewards are randomly distributed in “boxes”. Make a purchase and is lured by game mechanics or other sometimes more, sometimes less subtle incentives, but by far are the mechanics integral part of game design and gameplay.
If only things with cosmetic effects, or as in Battlefront 2 will be distributed with playful advantages in free-to-play style that does not matter. Such a system has no advantage for players, on the contrary, customers must be confident that they are not defrauded a major corporation, for the distribution of the articles is not disclosed. Those who buy, do not know what they are getting, or by any chance he gets something that effectively obscures the exorbitant cost of additional content. At the same time, negative effects of gambling, those publishers for sales promotion like to make use of, aimed at players of all ages.
How effective this is, shows up again and again in the balance sheets of large publishers and announcing future games even more on ” recurrent consumer spending align” – exactly build on these systems. At least here the never, compelling but highly lulling mantra of the waiver must be “Pay to Win”, which lose “time savings” and “voluntary” at impact. Long since all games have turned into advertising platforms for additional purchases, players will be pushed heavily at various levels in the masses and now successfully buy in which they are taken advantage of potentially – there is little doubt is often left out that “free players” spend more have to play and work out their fun. Surprised? A development with announcement.
If video games but are still prettier slot machines, then a legal regulation is imperative that goes beyond the lax approach in China. For each type of randomly distributed additional content that is available in some form in exchange for money, drop chances and the complete distribution algorithm should be disclosed; to assume that in times of big data, a simple random number generator is used, is naive. An obvious, for example, would couple the quality of the content to a limited extent to the Time. If you play a lot, you may need less rare items as someone who plays very little and could play more. Such disclosure must take place and be clearly visible before purchasing the game. This allows a rough estimate of the equivalent value of the transaction, the cost and conditions: You know again about what is being offered in exchange for money.
Regulating means protecting consumers
Such fundamental consumer protection is a common practice in other products, it is time that he has arrived in #Neuland. That such markings massively develop action is to accept, since Blizzard, the cash cow Beutebox sees threatened by the Chinese legislation: the company has undermined the rule immediately. It is high time to put a stop to and protect buyers here before the omnipotence of large corporations.
Innocently asked: If all these systems are only voluntary, offer no advantages are of players so much desired and serve only the game fun, then do transparency hurt anyone. Or?
Note: The contents of this commentary is the personal opinion of the author. This view is not necessarily shared by the entire editorial staff.