The ambiance at the Milanofiori NH Conference Center is electrified, everything is ready to kick off at the Fujitsu World Tour 2017 plenary session, an event – emphasizes Australian Craig Baty for the first time in Italy and fresh nomination as vice president Fujitsu’s Global Strategy and Digital Services Groups – which the Japanese group now has in 26 locations around the world.
For Bruno Sirletti, who meets with Data Manager just before his keynote with Baty, is also the opportunity to make the point of nearly two years as AD of Fujitsu Italia. “During this time, we have begun the path that is leading an IT and infrastructure company such as Fujitsu to a full-fledged provider, effectively leveraging the digital transformation solutions customers demand from our traditional managed service offerings» .
Also in Italy? “Especially in Italy, let’s not forget it, is still the second-largest manufacturing nation in Europe, especially in the solutions with a strong infrastructure component and IoT, targeted at the so-called Fabbrica 4.0,” says Sirletti. Italians of origins, but always abroad, Sirletti says he has been conditioned by the rhetoric that wants Italy to perpetually delay. “That’s not so. Milan for example has the same Brussels services. True, however, we have stopped investing in modernization and productivity has suffered. ” They want a positive attitude and ability to see the half full glass, however, says Sirletti, pointing out that the investment plan of about 13 billion euros, between facilitated and direct remittances, launched by the government, is a good start. “Fujitsu has many interesting solutions for a market that has a small and medium-sized business at its core. Solutions and a network of partners that are the true enabler of our action in such a diverse world. ”
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Together to transform
How can the company’s interest in this proposal be judged? “Interest is very high,” says Sirletti, “but the picture is still complex. Some CIOs tend to be very conservative. Much more positive, the signals from CEOs, even middle-sized companies, that transformation want it right away. Here the problem is of a twofold nature, a little lacking in internal skills, a bit – since often the transformation is made by young people – our educational system forces a few engineers and when it produces them they prefer to go abroad. The answer may come from the Fujitsu World Tour 2017 inspirational theme, co-creation. What does it mean to create together? “We are Big Data specialists, analytics, artificial intelligence. The customer is a specialist in their own processes. By working together we can fill the gaps and innovate together. ”
“Human centric” technology
“It is our firm responsibility,” says Craig Baty, “to ensure that the computer and the” human centric “digital technology help us solve concrete, often social, problems. This is why we need to know the areas of reference so deeply, and we can count on partners that help us build, together with our customers, a global but strong local ecosystem. This ability to conceive and deliver services on a local scale, without imposing a central vision, is entering our DNA. ” Over the past four years, Baty’s task has been to act as a strategic interface between Fujitsu’s Japanese culture and its international operations, a mid-business and marketing function. Today, it is his job to coordinate, from Australia, the team that will lead internationally at Fujitsu’s Digital Services, incorporating MetaArc’s portfolio of services, software solutions and hardware products to the foundations of the entire Fujitsu, Offer Fujitsu in terms of Cloud, IoT, Big Data and AI / Robotics.
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From hardware to service
At the Fujitsu World Tour 2017, Data Manager also met with Massimiliano Ferrini, who has just been appointed head of Product Business at Fujitsu Italia. Ferrini, 46, will be responsible for coordinating in Italy all the activities aimed at increasing market share of products and the development of the sales channel. “This is one of Fujitsu’s core strengths: the quality and the wide range of products combined with the ability to offer 360-degree services, consulting and service management, enabling the implementation of virtualized and cloud data centers hybrids. Two aspects on which Fujitsu is investing a lot, focusing in particular on its integrated Fujitsu Primeflex system for data center management. ” For the hybrid cloud Fujitsu provides the K5 environment and a team of specialists who, working with customers, can draw…