If there was still a reason to confirm the success of streaming music, Spotify has gone from 40 to 140 million active users on its platform in about a year. It is a steady growth and is bound to continue, in parallel with the increase in listening devices inside and outside the home walls, such as the connected speakers. According to the latest data released by the company, the 140 million subscribers are more or less 50 million paying agents, or have subscribed to a 9.99 euro monthly subscription or are part of a family group with which to enjoy all the features Premium with a monthly fee of 14.99 euros. As a matter of fact this is about 37% of the total, even here a significant jump forward as the previous survey talked about 25% of paid user.
It starts for free
As it was logical to expect, Spotify confirmed that early adopters prefer to take some time in free mode before subscribing to a subscription, just to see if the service really does matter to them. About 80% of people started this way a couple of years ago, though with time the company has put in place strategies to reduce the percentage, increasing that of almost instant conversions. It’s no coincidence that in the future of streaming more, you may be able to enjoy the latest releases of the most famous artists only as a premium user, so paying, otherwise you will have to wait before listening to new album shuffle modes. The limit for those who use the service on a daily basis could be a major boost to the canon, along with the ability to manage playlists in total freedom by downloading offline songs offline and without having to periodically advertise.