With a new game console, Atari wants to return as a hardware developer. At E3 2017 Atari CEO Fred Chesnais confirmed the rumors flared up in the previous weeks. The console, which is already under development, is to be based on classic PC components and runs under the code name Ataribox.
Ataribox as a retro console already under development
As Chesnais had seen through in an interview with VentureBeat, the company Atari, which competed with Nintendo and Sega in the 80s and 90s, was planning a revival in the console market. The CEO at the Electronic Entertainment Expo (E3) did not want to look too deep into the maps for the Ataribox project. So he just had to see that the Ataribox is already in development and based on classical PC hardware. More specifically, Atari will only be at a later date. The ataribox is currently not being sold as a possible counterpart to the current consoles of Microsoft and Sony, the Xbox One and the PlayStation 4.
In a June teaser video published by Atari at the beginning of June, the authenticity of which was initially doubted by industry experts, the first details of the design of the Ataribox are recognizable. The authenticity of the video has now confirmed Chesnais during the interview.
“We’re back in the hardware business”
Atari CEO Fred Chesnais at the E3 2017
Atari uses Nintendo as a driving force
Chesnais does not hide from the idea of using Nintendo’s hype retro hype for his own plans with Atari. Decisive for the step to go public during the development phase, the latest success of Nintendo with the retro console Nintendo Classic Mini (test) should be. Because the surprising success of the shrunken classic brought great sales and profits, with comparatively little development expenditure and correspondingly low costs. And despite the persistently high demand for the technically simply designed console, Nintendo has stopped the production six months after its market launch. As a reason, Nintendo calls the development of the successor, which as Super Nintendo Entertainment Systems (SNES) future many games classics on the domestic screen conjures up.