Known worldwide for its famous annual rankings and awards dedicated to different areas (including the award “Person of the Year”), the magazine’s team has entered the sixth Wemogee, app made in Italy created by Samsung Electronics Italy and Leo Burnett , recognizing the value of social utility .
Developed in collaboration with Elio Clemente Agostoni , Director of the Department of Neurosciences at the Niguarda Hospital in Milan, Samsung Wemogee goes to fill a meaningful gap that afflicts more than 3 million people worldwide (200,000 in Italy alone) who suffer from aphasia , a very complex disease that involves the loss of ability to compose or understand language . It is an acquired disorder due to injury of Broca’s area and Wernicke, the parts of the brain to the design, creation and expression language. The most common causes are traumatic, hemorrhagic or ischemic (just think that as much as 30% of people with brain stroke develop a form of aphasia). This disorder has serious consequences on the patient’s life and the people closest to him. Given that language is the most important tool to communicate, aphasia can result in the loss of the social network and heavy frustration from an emotional point of view.
With a simple and intuitive interface, Samsung Wemogee functions as a kind of translator-emoji text and vice versa . The dictionary app, developed in collaboration with Francesca Polini , Speech Therapist Doctor and Professor at the University of Milan, includes a library of more than 140 phrases related to basic needs as well as the emotional sphere with the phrases predictably more useful for notices of aphasic patients; these phrases have been translated into logical sequences of emoji and divided into six macro categories of reference (everyday life, eating and drinking; feelings; help, recreational activities, anniversaries and celebrations); the aphasic people choose what they want to communicate a visual options panel, sending the sequence of emoji to selected recipient does not aphasic. The aphasic person does not receive the message in text form and can respond using written words; likewise, the aphasic patient will receive the communication in the form of emoji.