The brand Lenovo Moto , which were placed on the latest smartphone market products from Motorola , is likely to disappear : this is what emerges from the words of Jan Huckfeldt , director of marketing of the company, during the launch event of the Moto Z2 Play. Huckfeldt previously had stressed the importance of having a strong brand and confirmed the company’s intention to focus on the Motorola brand , since the latter is certainly more popular Lenovo Moto.
In the video you can listen to the words of Huckfeldt on this topic (minute 1:00); at the moment it is not clear if the Moto Z2 Play will be the first smartphone with which the company will begin the rebranding, since the only brand present on the device is the written Moto on the upper edge. However, during the event the Motorola brand was present a little ‘everywhere, to clearly state the company’s intentions, ready to embrace the Motorola brand after switching from Google to Lenovo at the end of 2014.
Although the Lenovo brand Moto may be destined to disappear, the Main Lenovo brand , used in the production of various types of hardware, including smart phones, will not be affected by the new business marketing communications.