Microsoft’s streaming platform Beam is now called Mixer. Together with the new name, the functionality of the service is also expanded. The new features are under the slogan “social streaming”, with which the group of the industry size Twitch would like to compete.
The name change is intended to help provide the service with a worldwide market presence. In addition, the new name represents a core feature better – according to Microsoft, the ability to “bring people together”. Beam or Mixer has been a fixed part of Windows 10 or the Xbox operating system since the creators update and can be accessed via the console guide or the Game Bar of Windows.
Mixers should stand out from other services, especially by the strong reduction of latency, which creates new interaction possibilities between streamer and spectators. In this way, the audience could “actively participate in the action on the screen” and, among other things, influence the quest selection or dialog responses instead of just watching passively. This creates a new kind of player experience.
We believe so much in the power of the platform and want to grow it in every major market around the world. Unfortunately, that wasn’t something we could do with the Beam name. We chose Mixer as our new name because it represents what we love most about the service….how it brings people together.
As an example, Microsoft calls minecraft, where viewers can already bring zombies into the world or influence the weather due to the work of community members, as well as Adventures of Telltale. In the series, the Telltale Series (Test) and Batman: The Telltale Series (Test), under the slogan “Crowdplay”, will vote for the possibility of voting in dialogues, but the streamer will not be tied to it.
With the name change, Microsoft introduces two new features for Mixer. Co-streaming allows up to four streamers to combine their transmissions. The group can play the same game or completely different titles on different platforms. Viewers do not need to switch between different streams, writes Microsoft, but can “follow the action in one place”.
Mixer also receives “Channel One,” a Microsoft-moderated channel to put various content in the spotlight. The same goal is the new Mixer page on the Xbox Dashboard, which is currently only available to Inside users.
To arouse the interest in Mixer, Microsoft will offer the transmission of the large E3 presentations on the platform in UHD resolution.