After a rather moderate success with their “premium standard models”, the Xperia X and X Compact, Sony – at least for this year – will adopt these models and focus entirely on the flagship, as well as the basic models. Technologies that only Sony can deliver are in the foreground. That We can probably expect more sensations from Sony, which concerns new camera flagships like the XZ Premium, and a little bit of the segment in which the XA1 and L1 models are fiddling. The latter is Sony’s mid-range. The new strategy, with which Sony could possibly position itself more stable in the mobile phone market, seems to be entirely or not at all. Another point is probably focusing on fewer markets, especially those in which the Sony brand has a good reputation. America, in particular, should therefore be dealt with in a rather miserable way in the future.