After the purchase of Pebble by Fitbit a purchase price in the amount between 30 and 40 million US dollar was accepted, Fitbit itself now with the 2016 annual evaluation clarity. Instead of the presumed sum, the acquisition costs were only 23 million US dollars.
A poor financial situation and the steadily increasing competition pressure against Android-Wear-Smartwatches and the Apple Watch led already in early 2016 to layoffs. With the advent of the first takeover rumors in December, Pebble was also aware that Pebble has approximately $ 25 million in liabilities to suppliers.
Good financial statements for Fitbit
In addition to the assumption sum, the annual report also shows further details. The registered user figures rose compared to the previous year from 29 to 50.2 million. In addition, 22.3 million connected health and fitness gadgets were sold. Sales increased 17 percent to $ 2.17 billion.
