Mobile Platform: Qualcomm changes Snapdragon to a new name scheme

Mobile Platform: Qualcomm stellt Snapdragon auf neues Namensschema um

Qualcomm is transforming its Snapdragon solutions to a new naming scheme that better reflects that not only processors are the core of the product. Another change affects the lower segment, which now no longer has the word “snapdragon” in its name to better separate it from the upper power range.

A snapdragon is more than just a processor

With immediate effect, Qualcomm separates from the previous Snapdragon processor, where the product, such as the Snapdragon 835, has been referred to as the “Qualcomm Snapdragon Processor”. A Snapdragon is more than just a processor, explains the company, which is why the new name changes to “Qualcomm Snapdragon Mobile Platform”.

Qualcomm refers to Snapdragon as a platform, because the processor itself is now synonymous with things like Quick Charge, WLAN, touch controller, the RF front end, modem or the Aqstic DAC make the product. What used to be primarily a processor had developed into a complete platform, explains Qualcomm.

No Snapdragon 200 more

The new naming scheme applies to all solutions known as Snapdragon processors. However, there is a new definition for the 200 series of the lower segment. The SoC series 400, 600 and 800 are called “Qualcomm Snapdragon 4/6 / 8xx Mobile Platform”, while in the 200 series, the “Snapdragon” in the name is now abolished.

The 200 series does not include Qualcomm as a premium segment, which is why the Snapdragon label is no longer intended for a better distinction for the consumer for existing and new products.

New name for Snapdragon solutions

Qualcomm Snapdragon 4/6 / 8xx Mobile Platform
Qualcomm 2xx Mobile Platform
In the automotive industry, Qualcomm will move from “Snapdragon XXXA Processor” to “Snapdragon XXXA Automotive Platform,” said Mike Roberts, Senior Director of Marketing, talking to ComputerBase. For the Wearable segment, no decision had yet been made, but the names of the modems would not change.



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