The Huawei Consumer Business Group as part of Huawei Technologies Co. Ltd. Has announced its “financial figures” for the first quarter of 2017. However, sales figures are better in this respect since no insight into the sales or profit of the division is granted. Globally, Huawei is number three.
In the first quarter of 2017, the Huawei Consumer Business Group sold 34.55 million smartphones. Compared to the same period last year, this represents an increase of 21.6 percent. In 52 countries, an increase of more than 50 percent compared to the previous year, Huawei explains. In 32 of these countries, more than twice as many smartphones as in the previous year were delivered.
In China, the consumer business group has grown by 20 per cent in smartphones, while in Europe it is 15 per cent. There are more and more growth in Southeast Asia and Oceania with more than 70 percent more remote smartphones.
High-end segment is growing
According to Huawei, significant growth was achieved in the high-end segment. The good sales figures of the Huawei P9 (test) and the Huawei Mate 9 (test) were responsible for this. The proportionate share of mid-range to high-range devices has moved 11 percent toward smartphones over $ 300. According to the Society for Consumer Research (GfK), Huawei holds a global market share of 9.7 percent for smartphones over 500 US dollars. Contrary to the saturated market, Huawei also sold 70 percent more tablets than in the previous year.
Strong competition from China
According to current IDC figures, the Huawei Consumer Business Group is now ranked third in the global smartphone ranking with 9.8 per cent market share behind Samsung and Apple, which come to 22.8 and 14.9 per cent. The goal proclaimed by Huawei for several press conferences is the overtaking of Apple to secure second place. However, pressure from the Chinese opponents Oppo and Vivo, which are gaining 29.8 and 23.6 per cent of the market, is a big blow from the back. Huawei is the only one of the many Chinese smartphone manufacturers but with large numbers of units established in the high-end markets of Europe and the USA.