Approximately 55% of Italian organizations – the highest percentage across the EMEA region – believes it has reached a mature level ( “Advanced”) in the use of API (Application Programming Interface). This is one of the key findings from a new international study, APIs: Building a Connected Business in the App Economy, commissioned by CA Technologies and conducted over 1,770 business managers, of which 695 in EMEA. At this level of more advanced maturity are concrete results: 61% of surveyed Italian companies – depending percent after France – is convinced, in fact, that bees have allowed them to differentiate themselves from the competition, while 72% cited improved customer experience following the introduction of the API.
“Bees are essential to business agility since it enables organizations to introduce continuous and rapid improvements in the customer experience and to adopt an approach ‘Built to Change’,” says Francesco Tragni, Account Director of EMEA Solution API Management at CA Technologies . “As this study reveals, the Italian organizations are seizing the potential of advanced usage of the API, both in terms of better customer experience both as a competitive differentiator. To get the full benefits of the API, however, companies need to adopt an advanced methodology for managing the entire life cycle of bees – an approach that allows them to create, secure, and manage enterprise-scale API. ”
The API app economy are the central nervous system; enabling different software components to communicate with each other, they offer an immediate and universal access to any feature an organization wants to offer.
The maturity model in the management of the API certificate from the study, in which Italy has achieved such high scores, measured the level of implementation tools, technologies, systems, processes and capabilities needed for a 360-degree management of the life cycle API.
The use of the API improves company performance against a number of KPI
The benefits of API recognized by Italian organizations also extend to other KPI (Key Performance Indicator). The study, in fact, show that:
- 72% of respondents has improved the customer experience as a result of the use of API;
- 69% achieved better results in the digital coverage through the API;
- 62% it deferred and greater agility in the chain of supply / demand through APIs.
As for the statistically measurable benefits from using the API, Italian companies have recorded:
- a 40% increase in customer satisfaction and 37% in that of the partners;
- a reduction of 32% of the costs associated IT;
- a decrease of 35% in the failure to overcome the compliance audit.
Three quarters of respondents use APIs obtaining greater agility – but there are still some obstacles to overcome
About 75% of Italian organizations have already adopted the API, focusing – among many processes -on ability to support revenue growth (factor cited by 27% of respondents) and the ability to offer greater speed and innovation by exploiting the API third party (24%).
The result is improved operational agility. According to the study, the Italian organizations would have recorded a 33% increase in business agility ( eg. In the time to market ) as a result of initiatives focusing on API, reducing the time needed to develop / test and release new apps that have passed from an average of 8.47 to only 5.67 weeks.
In Italy, however, they remain high barriers to adoption of the API. The main obstacles are the lack of skilled resources (cited by 35% of respondents), the effective protection of the API (cited by 29%) and a definition of value in terms of business (27%).
The survey also revealed that, following the use of the API, 66% of Italian organizations would improve the ability to exploit the innovations coming from third-party developers. By opening and sharing certain applications with external parties, these organizations are now able to assimilate data from partners to add essential services to your app – without having to write new code. Among these innovations stand out so-called ‘Conversational Commerce’ services with which consumers can interact with brands or aggregation services as chat, instant messaging or other interfaces in their own language making it possible, for example, instructing a mobile device so that use the native language to book a flight and combined with services to book the hotel, restaurant or your favorite taxi service to reach your destination
API Management Maturity
The growing use of these programming interfaces requires a formalized approach in the management API that provides their creation, securing, managing and optimizing during the entire life cycle on an enterprise scale. Based on this premise, the study found significant benefits in adopting a mature management API from organizations throughout the territory EMEA (not only in Italian):
- users in EMEA recognized by the research as “Advanced” in the adoption API Management who believe they can differentiate themselves from the competition are more than double the “Basic” “users (82% vs. 36%);
- 93% of users “Advanced” in the API Management detects an improved customer experience compared to 64% of users “Basic”;
- 86% of users “Advanced” found an improvement in innovation by external developers, compared to 68% reported by the “Basic” users;
- The “Advanced” users showed a 40% increase in customer satisfaction, compared with 30% of the “Basic” users;
- users “Advanced” report a 38% reduction of IT costs, compared with 29% of users “Basic”.
Roadmap for effective management of the API
The survey commissioned by CA Technologies leaves little doubt about the need to adopt a sophisticated methodology for managing the lifecycle of today’s API app economy. The study concludes with recommendations from the recommended steps to help companies improve the use and management API, in particular:
- Define a clear strategy in terms of business
- Measuring what matters most
- Investing in the right skills
- Offer an appropriate infrastructure
- To promote and grow the developers of the app
- Implementing a reliable security
- Plan with a view to scalability and performance
“The digital revolution is creating new opportunities to deliver innovative products, creating platforms for service delivery and provide better customer experiences – all this thanks to the use of the API. Although the API itself is not new, the digital economy is more important than ever to manage them effectively. This type of unified management approach enables companies of any size and in any industry to level the playing field and better cope with the volumes, the scalability required and volatility increasing applications that interact with customers, “said Tragni.